SaaSMetrics

Customer Base

Starting Customers

New Customers

Churned Customers

Revenue Metrics

ARPU (Monthly)

$

Expansion MRR

+$

Contraction MRR

-$

MRR

$0

+$0 Net New MRR

ARR

$0

Annualized Run Rate

Customer Churn

0%

Acceptable: < 5%

Net Rev Churn

0%

Can be negative (expansion > churn)

LTV

$0

Lifetime Value per User

Month-over-Month Dynamics

Starting MRR $0

New MRR +$0

Expansion MRR +$0

Churned MRR -$0

Contraction MRR -$0

Ending MRR $0